INTRO

The EDIBLE FUTURE is a Food Trends and Innovation company. It is headed by Debra Holstein, a food-trends expert and food-innovation leader. She has identified creatively-new, trend-driven marketing directions and new products for companies such as Coca-Cola, Unilever, Pepperidge Farm, Nabisco and Kraft.

THE EQUATION ISsimple.

To grow and prosper . . . we must innovate.
To innovate, we must expertly intersect the cultural trends,
the brand and the consumer in strategically-smart and creatively-compelling ways.

SERVICES

TASTE
THE
CULTURE

Trend-Storming and Edible Food Trends

BRANDPRINT

Creating new brands,
re-positionings
and Brand Icons

NEW
PRODUCT CONCEPTS

Creating the offering

QualOvation RESEARCH

Combining qualitative
research with
innovative thinking

NAME -IT!

Creatively-strategic brand, sub-brand and variety names

CONTENT
STRATEGY

Creating the social media message and aura

TRENDS

  • Extreme Customization
  • Synergy Foods
  • The Paradox of Change
  • Mood Foods
  • Continental Divide
  • Play with Your Food
  • Eat by Color
  • Bi-Polar Nation
Re-Adolescence

METHODOLOGY

PHASE 1

INSIGHTS andIDEATION

PHASE 2

CREATIVITYandCONCEPTS

PHASE 3

RESEARCHandREFINEMENT

REPRESENTATIVE PROJECTS

New Sports and Energy Drinks for

New Pasta Sauces for

New Tea Products for

New Hand-Held Snacks for

New Frozen Dinners for

New
Margarines for

New
Margarines for

New Products/ Services for

New Sorbets and Light Ice Creams for

Repositioning for

More Than Meets
The Eye.

TrendStorming & New Global Women’s Food Products for

Repositioning for

Electric Fun

Positioning and New Products for

Energy Drinks

New Rice Side Dishes for

Creator of

4oclockcookie.com

ABOUT US

DEBRAHOLSTEIN has 22 years experience in marketing, advertising, new product consulting, and cultural trends.

  • Wellesley College; BA Economics
  • Columbia University, MBA Marketing
  • Grey Advertising, Coke Foods,
    Faith Popcorn’s BrainReserve
  • JANETSIROTO
    INNOVATION PARTNER
  • MAUREENBERMAN
    GAILJOSEPHRESEARCH
  • MEGEATON
    GRAPHICS

CONTACTUS

Debra Holstein
914-645-5073
debra@ediblefuture.com