PHASE3
RESEARCHandREFINEMENT
GOAL
TO EXPOSE CONSUMERS TO THE CONCEPTS IN A VARIETY
OF RESEARCH FORMATS
Build and Optimize Concepts
Develop Recommendations and Rationale
RESEARCHandREFINEMENT
TO EXPOSE CONSUMERS TO THE CONCEPTS IN A VARIETY
OF RESEARCH FORMATS
Build and Optimize Concepts
Develop Recommendations and Rationale